GAME DESIGN
GAMIFICATION
BEHAVIOR CHANGE
I design experiences that leave a lasting impact.
Shifting attitudes, nudging behaviors, sharing knowledge,
All Through Play
I work with:
Businesses
Whether you’re trying to increase customer engagement or drive key behaviors among existing users, game design and gamification offer a powerful toolkit for meaningfully connecting with your audience. I can share my process for designing experiences that make your business and your users happy.
Educators
Games allow learners to explore complex systems in engaging, feedback-rich environments that leave them feeling empowered instead of overwhelmed. We can talk about how to leverage my training as an educator to grow gameplay out of learning objectives so that play is learning.
Game Devs
With over a decade of design leadership experience, I’ve learned to equally balance innovative creativity with reliable execution.
Let’s discuss the most effective ways to execute your vision and leave players feeling exactly how you want them to.
Recent Projects
Engaging Systems
Game-based learning meets game-based assessment meets game-based fun in Thrive ‘n’ Shine (iOS / Android), a simulation/strategy mobile game that sees kids manage increasingly complex financial skills to bring their avatar to the height of success. This game positively impacts real-world financial behaviors through gameplay, while providing stealth assessment of players to educators. I’ve been the Lead Game Designer for the entirety of this project, and I also designed and ran a top-rated virtual summer camp around this game.
Enhancing Experiences
Bite of Reality Events make financial skills accessible, relevant, and exciting to teens through an interactive experience that simulates the freedoms and pressures of adulthood and augments real-world interactions with a guiding mobile app. I’m the Lead Game Designer on the team tasked with continuously updating this already successful ongoing program to be more modern, accessible, and engaging while preserving the social heart of the experience.
Driving Business
Retirement investment decisions are often overwhelming, anxiety-inducing, indecipherable messes where every choice feels wrong—and so young adults tend to cope by not saving at all. Future Tense (iOS / Android) empowers players with the knowledge and processes they need to feel equipped to take real life action—which directly benefits both the lifetime savings of players and the operational goals of the financial institution we built this game for. I was the Lead Game Designer on this project.
Want to learn more about my work?
Let’s work together!
Every project is different, so choose the right fit for you:
Level yourself up.
Grappling with a design problem or stuck at a crossroads wishing you had an outside expert perspective? Let’s set up a consulting session and work through your situation together. I’m also available to run workshops that leave your team armed with the specific game design skills most applicable to your projects.
Design with you.
Add a game design and gamification expert to your team and instantly gain new tools with which to engage, delight, and define user behavior. I’ve worked with game developers and product designers, scrappy startups and giant financial institutions. Whatever your project looks like, my mission is to help it wildly succeed.
Design for you.
Leverage my experience and use me to develop pitches, own key game systems, or even lead projects, so that you can spend less time worrying and more time focused on what you do best. I have a proven track record of shaping design processes around client goals and stakeholders.